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Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...
EURO 2025 will be bigger than the tournament in England
The highlight of the new year will take place in Switzerland: This summer, 16 nations will compete for the European Championship trophy. A tournament that should and must set new standards, because UEFA's goals are ambitious. uefa has ambitious goals: medium and long...
“Switzerland hasn’t understood the potential of women’s football”
Swiss player Lara Dickenmann has won everything there is to win in women's football. After her career, she returned to her home country to promote the women's game as an official. In November, she founded the organization “Fußball kann mehr Schweiz” with fellow...
The leading player agencies in women’s football
As women's football continues to professionalise, it is becoming more and more part of the business that the players now need better advice - whether it's contracts, transfers or advertising deals. This is where the agencies and player consultants come into play, who...
Northern Ireland need more investment
Speaking in the wake of the Green and White Army’s 3-0 Euro 2025 qualifier defeat to Norway on Tuesday, Nelson said more money was needed at all levels of the country’s game - especially in the national youth setup. While admitting her former international teammates...
PUMA still ahead of the women’s boots game
PUMA's latest lineup of women's boots © PUMA. The German sports brand has long been heralded by women as the benchmark for supporting athletes. Back in 2021, women's football agent Jasmina Covic noted how other brands were hijacking PUMA's investment in female...
Low interest for international game
At the press conference ahead of the European Championship play-off against Poland (today, 6.15pm), national team coach Irene Fuhrmann criticised the low level of fan interest in Austria. "We have to ask ourselves whether we did everything we could to promote the game...
Deep-dive into the gender gap at top club’s leadership
The example of Michele Kang, who is now the majority owner of three women's football clubs, shows on the one hand how influential a woman can be in this sport. On the other hand, in all three of the clubs she owns, it is exclusively men who hold the position of coach,...
Man U – Chelsea finally played but fans still frustrated
The south-west-Londoners only ran out 1-0 victors against their visitors form the north-west but - fittingly - enjoyed the lion's share of possession and had 19 shots at Phallon Tullis-Joyce's goal. Their opponents only mustered three at the other end. While two of...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...