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As Women’s Football Grows In Europe, Japan Aims To Follow Suit
TOKYO - In a sign of its growing global status, women's football at the next Summer Olympics will feature more participating teams than the men's competition. The number of teams will expand from 12 to 16 in Los Angeles, marking the first time in Olympic history that...
Women’s Soccer Could Be A Top 5 Global Sport By 2030, Report Finds
LONDON, ENGLAND - MAY 12: Fans walk down Wembley Way as they arrive at the stadium prior to the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Justin Setterfield/Getty...
WSL and WSL2 Clubs Vote In Favor Of English League Expansion
Despite previous proposals, the expanding WSL will not forgo relegation. (Chris Lee - Chelsea FC/Chelsea FC via Getty Images) The number of matches played each season will also balloon from 22 to 26 games to accommodate the incoming clubs, as will established cup...
Reddit founder Ohanian buys stake in Chelsea women
Alexis Ohanian and Serena Williams, Photo: Getty Images Ohanian, who is married to tennis great Serena Williams, will have a seat on Chelsea Women's board after purchasing a 8-10% share, believed to be worth around £20m. "This is a landmark day in the history of...
Disney+ to enter women’s football market with Champions League rights
UEFA Women s Champions League final - Arsenal FC vs FC Barcelona, Photo by Manuel Blondeau/ AOP.Press It is understood Disney+ has agreed a five-year deal which will mean that it broadcasts every single match in the competition live, which is being perceived as a...
How FA’s new transgender policy is affecting players
Billie Sky is now banned from playing FA-affiliated women's football She is one of 28 transgender women registered with the Football Association to play amateur football in England who are banned from playing FA-affiliated women's football. Following the UK...
Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships
SOURCE: AARON IDELSON/UNWELL VIA WSJ The sector: Per SponsorUnited, alcoholic beverages rank second among most active categories in women’s sports sponsorship presence, while non-alcoholic beverages are sixth. However, growth in these sectors is rapid:...
A new legacy: the Northern Super League breaking boundaries in Canada
It is widely acknowledged that professional structures for women's football at the highest level have long struggled to establish themselves in North America. In the case of the United States, despite years of success for the US women's national team, it has taken...
The Business Case for Women’s Football: continuing to grow the game
Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women's football came together to discuss the game's future. UEFA managing director of women's football Nadine Kessler speaks during the UEFA Business Case for Women's Football...
WSL in advanced talks over historic deal for all players in top two tiers to join PFA
Blackburn players were paid as little as £11,000 by the club. Photograph: Craig Galloway/ProSports/Shutterstock The Women’s Super League is in advanced discussions with the Professional Footballers’ Association over providing a funding deal that would enable all...
Different rules, more success: Why women’s sports needs new competitions
'Women’s sport is not profitable and will never be', they said. Not enough quality, but above all: not enough interest, not enough revenue. The same phrases appeared in all the discussions, whether it was football, basketball or tennis. But now the tide is turning....
Is women’s football ready for the step into the big stadiums?
In 2022, FC Barcelona set a new standard for attendances in women's football. The Catalan giants drew crowds of more than 90,000 fans twice in a row in the Champions League. Those who attended the games against Real Madrid and VfL Wolfsburg will never forget the...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...