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Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

by Jasmina Čović | Jun 9, 2025 | Uncategorized

SOURCE: AARON IDELSON/UNWELL VIA WSJ The sector: Per SponsorUnited, alcoholic beverages rank second among most active categories in women’s sports sponsorship presence, while non-alcoholic beverages are sixth. However, growth in these sectors is rapid:...
The Business Case for Women’s Football: continuing to grow the game

The Business Case for Women’s Football: continuing to grow the game

by Jasmina Čović | May 28, 2025 | Uncategorized

Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women’s football came together to discuss the game’s future. UEFA managing director of women’s football Nadine Kessler speaks during the UEFA Business Case for...
WSL in advanced talks over historic deal for all players in top two tiers to join PFA

WSL in advanced talks over historic deal for all players in top two tiers to join PFA

by Jasmina Čović | May 28, 2025 | Uncategorized

Blackburn players were paid as little as £11,000 by the club. Photograph: Craig Galloway/ProSports/Shutterstock The Women’s Super League is in advanced discussions with the Professional Footballers’ Association over providing a funding deal that would enable all...
NEW GLOBAL 7V7 WOMEN’S FOOTBALL SERIES

NEW GLOBAL 7V7 WOMEN’S FOOTBALL SERIES

by Jasmina Čović | Mar 20, 2025 | Investments, Media, Uncategorized

A revolutionary grand slam series for professional women footballers is set to launch in May 2025. “World Sevens Football” (W7F) introduces an electrifying seven-a-side format that promises fast, high-scoring matches, global exposure, and game-changing financial...
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