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TikTok generation buys into savvy Lionesses as Euros glory beckons
The ObserverPhotographs by Lee Martin/The Observer; Nick Potts/PA; Eddie Keogh/Getty Six weeks ago, before Michelle Agyemang’s sudden star burst and Chloe Kelly’s smiling sangfroid, before the nerve-shredding ordeal of Italy and the emotional trauma of Sweden, before the...
Women’s Euro 2025 final to cap £800m boost for UK
The GuardianConsumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone...
Women’s Euro: Which leagues are the most attractive for top players?
The RiseUEFA Women’s Euro 2025 is breaking records everywhere. Attendances at the group stage have been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into...
England shootout win draws 7.4 million TV viewers
BBCEngland will face Italy in the semi-finals after beating Sweden 3-2 on penalties. Photo: Getty Images The match received the biggest TV audience of the competition to date, with a peak audience of 7.4 million and a peak audience share of 65%. It also generated nearly...
Smith joins Arsenal for world record £1m fee
BBCOlivia Smith has scored four goals in 18 matches for Canada. Photo: Getty Images The 20-year-old, who made her international debut at 15, has signed a four-year deal with the Champions League holders. Smith's move breaks the record set by Chelsea in January when...
EURO 2025: A new benchmark for prize money in women’s football
The RiseIn 1989, the German women’s national team won the first ever official UEFA Women's EURO on home soil. While the players secured their place in the history books, they did not benefit financially from their success. The idea of decent pay for women playing football...
What Women’s Football Can Really Offer Brands Today
HorizontNow that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women's EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...
Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream
Insider SportImage: viagogo | Ben Awin A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on...
Fans Embrace Women’s Football Commercialisation
Mirage NewsUEFA Womens Nations League Germany vs Austria (Photo: IMAGO) While commercial forces in men's football are often criticised by fans, they are viewed more positively in women's football. This is revealed in a new study by the School of Business, Economics and Law at...
ESPN Back As Women’s Euro Broadcaster Across Central And South America
SportcalThis comes as one part of a wider, multi-year tie-up unveiled by the heavyweight sports broadcaster. Heavyweight sports broadcaster ESPN has snapped up rights in Spanish-speaking Latin America to soccer's upcoming UEFA European Women's Championship national teams...
As Women’s Football Grows In Europe, Japan Aims To Follow Suit
Kyodo NewsTOKYO - In a sign of its growing global status, women's football at the next Summer Olympics will feature more participating teams than the men's competition. The number of teams will expand from 12 to 16 in Los Angeles, marking the first time in Olympic history that...
Women’s Soccer Could Be A Top 5 Global Sport By 2030, Report Finds
ForbesLONDON, ENGLAND - MAY 12: Fans walk down Wembley Way as they arrive at the stadium prior to the Adobe Women's FA Cup Final match between Manchester United and Tottenham Hotspur at Wembley Stadium on May 12, 2024 in London, England. (Photo by Justin Setterfield/Getty...











