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Women’s Euro 2025 final to cap £800m boost for UK

Women’s Euro 2025 final to cap £800m boost for UK

The GuardianThe Guardian

Consumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone...

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England shootout win draws 7.4 million TV viewers

England shootout win draws 7.4 million TV viewers

BBCBBC

England will face Italy in the semi-finals after beating Sweden 3-2 on penalties. Photo: Getty Images The match received the biggest TV audience of the competition to date, with a peak audience of 7.4 million and a peak audience share of 65%. It also generated nearly...

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Smith joins Arsenal for world record £1m fee

Smith joins Arsenal for world record £1m fee

BBCBBC

Olivia Smith has scored four goals in 18 matches for Canada. Photo: Getty Images The 20-year-old, who made her international debut at 15, has signed a four-year deal with the Champions League holders. Smith's move breaks the record set by Chelsea in January when...

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What Women’s Football Can Really Offer Brands Today

What Women’s Football Can Really Offer Brands Today

HorizontHorizont

Now that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women's EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...

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Fans Embrace Women’s Football Commercialisation

Fans Embrace Women’s Football Commercialisation

Mirage NewsMirage News

UEFA Womens Nations League Germany vs Austria (Photo: IMAGO) While commercial forces in men's football are often criticised by fans, they are viewed more positively in women's football. This is revealed in a new study by the School of Business, Economics and Law at...

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