News

Rethinking Revenue Models in Italian Women’s Football

Photo: IMAGOImages. Women’s football is entering a phase of globalised growth. Yet while expenses continue to rise, revenues remain limited, making long-term sustainability difficult without the backing of a men’s professional club or a strong independent organisation...

How Women’s Football Clubs Are Redefining Brand Partnerships Through Culture

Arsenal Women is one of the leading examples when it comes to marketing. (Photo: IMAGO). At the centre of that shift is the way women’s football audiences engage with the game. Supporters are not only watching matches; they are participating in a wider cultural space...

Messi launches UE Cornellà’s women’s project

Lionel Messi. (Photo: IMAGO Images). When Lionel Messi bought UE Cornellà on 16 April 2026, the impact was immediate and unmistakable. A club that had long lived in the shadows suddenly found itself at the centre of the footballing conversation. Membership surged,...

La Quiniela adds Liga F: Spain puts women’s football on the national betting slip

Photo: IMAGOImages. In a country where football is deeply woven into everyday life, La Quiniela has long been one of Spain’s great sporting rituals, passed down through generations. The weekly football pool invites participants to predict the outcomes of a selection...

Multi-Club Ownership comes to women’s football: Threat or opportunity?

Demie finale reAmerican entrepreneur and billionaire Michele Kang celebrates OL Lyonnes UWCL semi-final win versus Arsenal Women. (Photo: IMAGO) In February 2024, American entrepreneur and billionaire Michele Kang made headlines when she acquired a stake in...

The Challenge of Unlocking New Value in the Serie A Women’s Rights Market

ACF Fiorentina Womens midfielder Sofie Bredgaard celebrates after scoring a goal. (Photo: IMAGO) For years, TV rights in women’s football were barely part of the conversation. Interest was limited, and clubs had to rely on local newspapers or small broadcasters to...

Value-Driven Sponsorships in Women’s Football: How Brands Win with Purpose and Profit

The Gotham FC Starting XI before the match at Sports Illustrated Stadium. (Photo: IMAGO) Women’s football generated an estimated €500 million in annual revenue in 2024, a 300% increase since 2021. Brands are taking notice, and the many among them are realising that...

Women’s Football Market Values Soar: What Player Valuations Reveal About Global Power Shifts

UEFA Womens Nations League Final Germany vs Spain (Photo: IMAGO) This article will explain how these market values are determined and why they aren’t always aligning with transfer fees. More importantly, this article shows that while the rise of market values has been...

Serie A Women’s Clubs Cannot Rely on Sporting Success to Build their International Brand

Building an international brand is becoming increasingly essential as women’s football continues to grow, attracting new sponsors and opening fresh revenue pathways that can strengthen long‑term investment. Yet Serie A Women finds itself in a limbo between recent...

FC Viktoria Berlin Women appoint Felicia Mutterer as new managing director

Währer, who has played a key role in shaping and developing the club over the past four years, will remain closely involved as a co-founder and member of a newly established advisory board. Since being taken over by a six-member founding team in 2022, FC Viktoria...

How can the Frauen-Bundesliga keep pace while keeping the 50+1 rule?

Eintracht Frankfurts striker Nicole Anyomi during a match. (Photo: IMAGO) “The international landscape has changed significantly,” he explains, pointing to clubs abroad that are able to spend heavily without the same financial constraints. It’s not hard to find...

Why Germany lost its grip as a women’s football powerhouse – and how to regain the top spot

Wolfsburg Sarai Linder during the UWCL-Match against Manchester United. (Photo: IMAGO) To Hartmann, this shift reflects broader changes in the global landscape of women’s football. Over the past decade, leagues in countries such as England and Spain have benefited...