Author: Helene Altgelt

The EURO 2025 is kicking off in Switzerland. The tournament, projected to be the biggest European Championship in history so far, is chasing the attendance record set in England three years ago. But in terms of prize money, a new benchmark is already set.

The 3×3 basketball league Unrivaled has smashed records in its inaugural season, setting new standards for salaries and fan engagement. Women’s football is also seeing the emergence of new competitions, like the new 7v7 series, with fewer players on the pitch and different rules. What are the key factors behind their success? And why are fresh ideas and new rules so important for women’s sport? 

Women’s football has been breaking attendance records for years. Some time ago, only the most prestigious teams were able to attract large crowds. Now, even second- and third-tier teams can fill the stands. Is women’s football ready to move into big stadiums permanently?

Norway’s women’s football league has introduced a new regulation that grants pregnant players far more rights than before. Their contracts are automatically extended by one year. Once again, Norway is leading the way. Not so long ago, pregnancy was a taboo subject in women’s football.

The AXA Women’s Super League in Switzerland hopes to grow after the Women’s EUROs this summer. But at the moment, the league is still facing some major problems. How to increase investment and ensure the tournament has a lasting impact? The countdown is on. In July 2025, Switzerland will host the UEFA Women’s EUROs, and the ambitions for this project could not be higher. The tournament aims to be the first-ever sold-out Women’s EUROs, to welcome fans from all over the world, to deliver the best football there is – and to transform Swiss women’s football as a whole. No mean feat for a five-week tournament. The EUROs 2022 in England showed how a few weeks of euphoria can change everything and drive investment. But Switzerland is not England. “In England, there was already a strong foundation with the FA WSL and high club engagement,” says Richard Feuz, former CEO of top team Servette Chênois and current general manager of Chicago Stars FC, speaking to The Rise of Women’s Football. Swiss League is still far from being professional Women’s football in Switzerland is currently facing some serious challenges. The ten-team league includes big clubs like Young Boys Bern and FC […]