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What Women’s Football Can Learn from the WNBA’s Rapid Growth

What Women’s Football Can Learn from the WNBA’s Rapid Growth

WNBA star Paige Bueckers at an NWSL game in 2025 (Photocredit: IMAGOImages). Revenue in women’s sports: Football and basketball dominate Basketball and football together account for the majority of revenue in women's sports. According to Deloitte's 2026 report Game...

How Gaming Modding Can Transform Women’s Sports Representation

How Gaming Modding Can Transform Women’s Sports Representation

Photocredit: IMAGOImages. Thanks to EA Sports, women’s football has finally entered mainstream gaming. It began in 2015 with FIFA 16, the first football game to include women’s national teams. Since the 2022-23 season, club football has also been represented: first D1...

What Kind of Data Can Help Serie A Women Grow

What Kind of Data Can Help Serie A Women Grow

Photocredit: IMAGOImages. Women’s football cannot grow without data. As William Edwards Deming famously stated, “Without data, you’re just another person with an opinion.” In today’s game, data companies play a central role not only in performance analysis, but also...

Why Juan Carlos Amorós Is Changing Football Culture

Why Juan Carlos Amorós Is Changing Football Culture

Juan Carlos Amorós López is a Spanish football coach and currently head coach of Gotham FC in the American National Women's Soccer League (Photocredit: IMAGOImages). “I’m incredibly grateful to everyone at Gotham FC for supporting us unconditionally while we were...

Alexia Putellas and the beginning of a new reign

Alexia Putellas and the beginning of a new reign

With those words, spoken in a city where ambition is the only currency that matters, Alexia Putellas turned what had long been an open secret into reality. The two‑time Ballon d’Or winner signed a three‑year deal with London City Lionesses in a move that could become...

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