News

FIFA Agents in German Women’s Football: Why the Rules Are More Complicated Than They Appear

(Photocredit: IMAGOImages). The growth of the Frauen-Bundesliga, increased international transfers, and greater commercial investment have transformed representation in women's football. Yet agents operating in Germany must navigate an unusual overlap between FIFA...

How Women’s Football Clubs Are Building Global Brands Before Becoming Global Giants

Angel City FC midfielders Maiara Carolina Niehues and Carina Lageyre celebrate a first-half goal during an NWSL match against the North Carolina Courage (Photocredit: IMAGOImages). That shift matters because women’s football is growing during a completely different...

How the 2026 Men’s World Cup Could Change Women’s Soccer Across North America

FIFA World Cup 2026 New York, New Jersey Launch Event. (Photo: IMAGO) The National Women's Soccer League, the Northern Super League and Liga MX Femenil are all entering a critical stage of growth. The World Cup arrives at a moment when women’s football in North...

Media and women’s football: The quantity of coverage caught up – the quality of reporting hasn’t

A TV camera is filming the captain of the German women's national team, Giulia Gwinn (Photocredit: IMAGOIMages). The coverage was sexist, condescending and nourished by the idea that women’s football was a new phenomenon, weird yet intriguing. As women’s football...

Women’s Bundesliga Set for Independent Future as FBL Reaches Landmark Agreement with DFB

Photo: IMAGOImages. A major milestone has been reached in the evolution of women’s football in Germany. The Frauen-Bundesliga (FBL) and the German Football Association (DFB) have agreed on a framework contract that will pave the way for the FBL to independently...

La Reina Leaves the Kingdom: Why Alexia Putellas Leaving Barcelona Might Be the Most Logical Ending of All

Alexia Putellas waves goodbye to supporters at the end of the match between FC Barcelona Femeni and Real Sociedad Femenino (Photo: IMAGOImages). Which is why the immediate reaction to her departure has focused on emotion. Fourteen years. More than 500 appearances....

Rethinking Revenue Models in Italian Women’s Football

Photo: IMAGOImages. Women’s football is entering a phase of globalised growth. Yet while expenses continue to rise, revenues remain limited, making long-term sustainability difficult without the backing of a men’s professional club or a strong independent organisation...

How Women’s Football Clubs Are Redefining Brand Partnerships Through Culture

Arsenal Women is one of the leading examples when it comes to marketing. (Photo: IMAGO). At the centre of that shift is the way women’s football audiences engage with the game. Supporters are not only watching matches; they are participating in a wider cultural space...

Messi launches UE Cornellà’s women’s project

Lionel Messi. (Photo: IMAGO Images). When Lionel Messi bought UE Cornellà on 16 April 2026, the impact was immediate and unmistakable. A club that had long lived in the shadows suddenly found itself at the centre of the footballing conversation. Membership surged,...

La Quiniela adds Liga F: Spain puts women’s football on the national betting slip

Photo: IMAGOImages. In a country where football is deeply woven into everyday life, La Quiniela has long been one of Spain’s great sporting rituals, passed down through generations. The weekly football pool invites participants to predict the outcomes of a selection...

Multi-Club Ownership comes to women’s football: Threat or opportunity?

Demie finale reAmerican entrepreneur and billionaire Michele Kang celebrates OL Lyonnes UWCL semi-final win versus Arsenal Women. (Photo: IMAGO) In February 2024, American entrepreneur and billionaire Michele Kang made headlines when she acquired a stake in...

The Challenge of Unlocking New Value in the Serie A Women’s Rights Market

ACF Fiorentina Womens midfielder Sofie Bredgaard celebrates after scoring a goal. (Photo: IMAGO) For years, TV rights in women’s football were barely part of the conversation. Interest was limited, and clubs had to rely on local newspapers or small broadcasters to...