News

Fraud Attempts Reach Women’s Football

BK Häcken cheers after a goal. (Photo: IMAGO) Scam emails are often still identifiable due to errors or inconsistencies. However, as communication within football becomes increasingly digital and global, such attempts may become more sophisticated and harder to...

Fever enters women’s football: “This is the moment to bake a bigger pie and attract new audiences”

What convinced Fever to invest in women’s football? Fever has been strongly committed to sport for several years now. One of our most significant announcements came two years ago, when we signed a long-term partnership with FC Barcelona running until 2030, becoming...

Arsenal Women Post Record Revenue Growth but Remain Backed by Parent Club

Arsenal WFC beat FC Barcelona to win the UEFA Women s Champions League 2025. (Photo: IMAGO) For the year ending 31 May 2025, total revenue increased to £21.5m, up from £15m the previous season. The campaign included a UEFA Women’s Champions League title and a...

How Como and Napoli Women Are Shaping Italy’s Serie A Women

Napoli Womens forward Cecilie Floe Nielsen celebrates after scoring a goal during ACF Fiorentina vs US Sassuolo. (Photo: IMAGO) For the 2025-26 season, Serie A Women has returned to its most familiar format, meaning a 12-team league - used in 20 previous editions -...

The Next Billion Fans: Women’s Football Expansion in Emerging Markets

According to a 2025 report by Nielsen, titled “Undervalued to Unstoppable”, women’s football will reach 800 million fans worldwide by 2030. This marks a 38% increase from current levels, and it changes the way we think about growth in women’s football. The question...

Could the Spanish Women’s Supercopa Go International?

Players of Barcelona celebrate the victory with the trophy during the Women s Spanish Super Cup football match between FC Barcelona, Barca and Real Madrid CF at January 2026. (Photo: IMAGO) The competition had been scheduled to take place in Miami, a move that would...

How Spain rebuilt trust and brought Mapi León back

Mapi León, the last of ‘Las 15’ players who refused to play for the Spanish women’s national team in 2022 has returned to the fold in October 2025 after a three year absence. (Photo: IMAGO/ Alberto Gardin) That was the first mission Reyes Bellver set for herself when...

Reyes Bellver at the RFEF: Why Michel Kang’s Interest Matters for Spanish Women’s Football

Michele Kang talks to media during a press conference at BMO Stadium. (Photo: IMAGO) With clubs already under her control in France, England and the United States, Kang’s interest in Spain has sparked debate not only about ownership models, but also about the...

RFEF Women’s Football Director, Reyes Bellver: “We’re in a new era”

Reyes Bellver, Director of Women s Football RFEF. (Photo: IMAGO) But that story began to change about a year ago. Today, they all echo the same message in every statement and press appearance: “Now, we only focus on football.” Behind that shift stands one person—a...

WE League Report: How the League Is Progressing and What the Data Reveal

INACINAC Kobe Leonessa celebrates a goal. (Photo: IMAGO) The Japan Women’s Empowerment Professional Football League - the WE League - is still in its infancy. Launched in the 2021-22 season above the long-standing Nadeshiko League, it represents Japan’s first fully...

Women’s Bundesliga Rejects DFB Joint Venture as Talks Continue

Platform with the match ball and the logo of the Google Pixel Womens Bundesliga. (Photo: IMAGO) Over the past several months, the league’s 14 clubs had been in discussions with the DFB about forming a joint company aimed at accelerating the development of the Women’s...

The most successful women’s football clubs on social media – and the four strategies they use

Alexia Putellas celebrates after scoring a goal for Barcelona. (Photo: IMAGO) However, growth on social media is not automatic. Some clubs and leagues are pulling ahead, while others struggle to convert visibility into engagement. This article explores which leagues...