What does it take to transform a football league into a global powerhouse?
Join us for an exclusive webinar featuring Pedro Malabia Sanchis, Chief Strategy Officer of Liga F – the driving force behind the rapid evolution of professional women’s football in Spain.
Alexia Putellas waves goodbye to supporters at the end of the match between FC Barcelona Femeni and Real Sociedad Femenino (Photo: IMAGOImages). Which is why the immediate reaction to her departure has focused on emotion. Fourteen years. More than 500 appearances....
Photo: IMAGOImages. Women’s football is entering a phase of globalised growth. Yet while expenses continue to rise, revenues remain limited, making long-term sustainability difficult without the backing of a men’s professional club or a strong independent organisation...
Arsenal Women is one of the leading examples when it comes to marketing. (Photo: IMAGO). At the centre of that shift is the way women’s football audiences engage with the game. Supporters are not only watching matches; they are participating in a wider cultural space...