04.12.2025
How Adidas Stays Ahead: A Deep-Dive with Francesca Sullivan
In this episode, we talk with Francesca Sullivan, Global Head of Women’s Football Player Management & Strategy at Adidas. She shares her journey from professional player to one of the most influential leaders in the women’s game. We discuss: If you’re interested in sports business, player recruitment, women’s football development, or Adidas’ role in shaping the game, this episode is a must-watch.

In this episode, we talk with Francesca Sullivan, Global Head of Women’s Football Player Management & Strategy at Adidas. She shares her journey from professional player to one of the most influential leaders in the women’s game. We discuss:

  • The rapid growth of women’s football
  • Adidas’ global strategy & player partnerships
  • Insights from the UEFA Women’s EURO 2025
  • The launch of the F50 Sparkfusion — Adidas’ first women-specific boot
  • Career advice for women entering the sports industry

If you’re interested in sports business, player recruitment, women’s football development, or Adidas’ role in shaping the game, this episode is a must-watch.

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